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BUSINESS MARKETING STRATEGY: CASES CONCEPTS AND APPLICATIONS /

SHAPIRO, BENSON P.

BUSINESS MARKETING STRATEGY: CASES CONCEPTS AND APPLICATIONS / SHAPIRO, BENSON P. - [S.N] : IRWIN ، 1995 - 580 P

Subjects--Topical Terms:
PRODUCTION MANAGEMENT
INDUSTRIAL MANAGEMENT
INDUSTRIAL MARKETING
INDUSTRIAL MANAGEMENT MATHEMATIC
MORIARTY, ROWLAND
MARKETING - MANAGEMENT

Dewey Class. No.: 658.802 / S B

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BUSINESS MARKETING STRATEGY: CASES CONCEPTS AND APPLICATIONS /

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