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PROMOTIONAL STRATEGY: MANAGING THE MARKETING COMMUNICATIONS PROCESS /

ENGEL, JAMES F.

PROMOTIONAL STRATEGY: MANAGING THE MARKETING COMMUNICATIONS PROCESS / ENGEL, JAMES F. - [S.N] : IRWIN ، 1991 - 624 P

Subjects--Topical Terms:
ADVERTISING
MARKETING
MARKETING - MANAGEMENT

Dewey Class. No.: 658.82 / E P

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PROMOTIONAL STRATEGY: MANAGING THE MARKETING COMMUNICATIONS PROCESS /

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