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STRATEGIC MARKETING: CASES, CONCEPTS & CHALLENGES /

ATKINSON, JOHN

STRATEGIC MARKETING: CASES, CONCEPTS & CHALLENGES / ATKINSON, JOHN - [S.N] : HARPER COLLINS COLLEGE PUBLISBERS ، 1996 - 283 P

Subjects--Topical Terms:
CASE STUDIES
MANAGEMENT
MARKETING
MARKETING - MANAGEMENT

Dewey Class. No.: 658.8 / A S

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STRATEGIC MARKETING: CASES, CONCEPTS & CHALLENGES /

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