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UNDERSTANDING SERVICES MANAGEMENT: INTERGRATING MARKETING ORGANIZATIONAL BEHAVIOUR OPERATIONS AND HUMAN RESOURCE MANAGEMENT /

GLYNN, WILLIAM J

UNDERSTANDING SERVICES MANAGEMENT: INTERGRATING MARKETING ORGANIZATIONAL BEHAVIOUR OPERATIONS AND HUMAN RESOURCE MANAGEMENT / GLYNN, WILLIAM J - [S.N] : JOHN WILEY AND SONS. INC ، 1995 - 485 P

Subjects--Topical Terms:
MANAGEMENT
MARKETING
MARKETING - MANAGEMENT
ORGANIZATIONAL MANAGEMENT

Dewey Class. No.: 658.802 / G U

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UNDERSTANDING SERVICES MANAGEMENT: INTERGRATING MARKETING ORGANIZATIONAL BEHAVIOUR OPERATIONS AND HUMAN RESOURCE MANAGEMENT /

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