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COLLABORATING TO COMPETE: USING STRATEGIC ALLIANCES AND ACQUISITIONS IN THE GLOBAL MARKET PLACE /

LACKMAR, JANET

COLLABORATING TO COMPETE: USING STRATEGIC ALLIANCES AND ACQUISITIONS IN THE GLOBAL MARKET PLACE / LACKMAR, JANET - [S.N] : Macmillan Publishing Company ، 1993 - 284 P

Subjects--Topical Terms:
MARKETING - DECISION MARKETING
MARKETING
MARKETING - PLANNING
MARKETING - MANAGEMENT

Dewey Class. No.: 658.16 / B C

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COLLABORATING TO COMPETE: USING STRATEGIC ALLIANCES AND ACQUISITIONS IN THE GLOBAL MARKET PLACE /

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