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RETIAL POWER PLAYS FROM TRADING TO BRAND LEADERSHIP STRATEGIES FOR BUILDING RETAIL BRAND VALUE /

WILEMAN, ANDREW

RETIAL POWER PLAYS FROM TRADING TO BRAND LEADERSHIP STRATEGIES FOR BUILDING RETAIL BRAND VALUE / WILEMAN, ANDREW - [S.N] : MACMLLAN PUBLISHING COMPANY ، 1997 - 280 P

Subjects--Topical Terms:
MANAGEMENT
RETAIL - TRADE
MARKETING - MANAGEMENT

Dewey Class. No.: 658.87 / W R

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RETIAL POWER PLAYS FROM TRADING TO BRAND LEADERSHIP STRATEGIES FOR BUILDING RETAIL BRAND VALUE /

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