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MARKETING DECISIONS FOR NEW AND MATURE PRODUCTS /

HISRICH, ROBERT D.

MARKETING DECISIONS FOR NEW AND MATURE PRODUCTS / HISRICH, ROBERT D. - [S.N] : MACMILLAN PUBLISHING COMPANY ، 1991 - 516 P

Subjects--Topical Terms:
PRODUCT - MANAGEMENT
NEW PRODUCTS

Dewey Class. No.: 658.802 / H M

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MARKETING DECISIONS FOR NEW AND MATURE PRODUCTS /

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