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PRINCIPLES OF SERVICES MARKETING /

PALMER, ADRIAN

PRINCIPLES OF SERVICES MARKETING / PALMER, ADRIAN - [S.N] : MC GRAW - HILL ، 1994 - 345 P

Subjects--Topical Terms:
MANAGEMENT
MARKETING
SERVICE INDUSTRIES

Dewey Class. No.: 658.8 / P P

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PRINCIPLES OF SERVICES MARKETING /

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