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INTRODUCTION TO ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE /

BELECH, GEORGE E.

INTRODUCTION TO ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / BELECH, GEORGE E. - [S.N] : I RWIN ، 1993

Subjects--Topical Terms:
ADVERTISING
SALES PROMOTION
COMMUNICATION IN MARKETING

Dewey Class. No.: 659.1 / B I

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INTRODUCTION TO ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE /

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