TY  - BOOK
AU  - BEARDEN,WILHAM,O
AU  - INGRAM,THONAS N
AU  - LA FARGE,RAYMANDW
TI  - MARKETING : PRINCIPLES AND PERSPECTIVES / 
U1  - 658.8 
PY  - 1995///
CY  - [S.N] : 
PB  - RICHARD IRWIN ، 
KW  - MARKETING
ER  -