TY  - BOOK
AU  - PETER,RANL
AU  - CHURCHILL,GILFERT A
TI  - MARKETING / 
U1  - 658.8 
PY  - 1994///
CY  - [S.N] : 
PB  - IRWIN ، 
KW  - STRATEGIC PLANNING
KW  - ORGANIZATIONAL EFFECTIVENESS
KW  - MARKETING
ER  -