TY  - BOOK
AU  - SCHEINBERGER,RICHORS J.
TI  - BUILDING A CHAIN OF CUSTOMERS: LINKING BUSINESS FUNCTIONS TO CREAT THE WORLD CLASS COMPANY / 
U1  - 658.8 
PY  - 1990///
CY  - [S.N] : 
PB  - THE FREE PRESS ، 
KW  - ORGANIZATIONAL EFFECTIVENESS
KW  - INDUSTRIAL MANAGEMENT
ER  -