TY  - BOOK
AU  - QUELCH,JOHN A.
TI  - CASES IN PRODUCT MANAGEMENT / 
U1  - 658.5 
PY  - 1995///
CY  - [S.N] : 
PB  - IRWIN ، 
KW  - CASE STUDIES
KW  - PRODUCTION MANAGEMENT
KW  - NEW PRODUCTS - MARKETING
ER  -