BUSINESS MARKETING STRATEGY: CASES CONCEPTS AND APPLICATIONS - SHAPIRO, BENSON P.; RANGAN, KASTURI; MORIARTY, ROWLAND T. ([S.N] : IRWIN (3, s, 1995)
Keywords: PRODUCTION MANAGEMENT; INDUSTRIAL MANAGEMENT; INDUSTRIAL MARKETING; INDUSTRIAL MANAGEMENT MATHEMATIC; MORIARTY, ROWLAND; MARKETING - MANAGEMENT