TY  - BOOK
AU  - SHAPIRO,BENSON P.
AU  - RANGAN,KASTURI
AU  - MORIARTY,ROWLAND T.
TI  - BUSINESS MARKETING STRATEGY: CONCEPTS AND APPLICATIONS / 
U1  - 658.802 
PY  - 1995///
CY  - [S.N] : 
PB  - IRWIN ، 
KW  - CASE STUDIES
KW  - PRODUCT - MANAGEMENT
KW  - INDUSTRIAL MARKETING
KW  - MARKETING - MANAGEMENT
ER  -