ENGEL, JAMES F. <br/><br/>
PROMOTIONAL STRATEGY: MANAGING THE MARKETING COMMUNICATIONS PROCESS /  
ENGEL, JAMES F. 
 - [S.N] :   IRWIN ،   1991 
 - 624 P 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>MARKETING<br/>MARKETING - MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.82  / E P