TY  - BOOK
AU  - ENGEL,JAMES F.
AU  - WARSHAW,MARTIN R.
AU  - KINNEAR,THOMAS
TI  - PROMOTIONAL STRATEGY: MANAGING THE MARKETING COMMUNICATIONS PROCESS / 
U1  - 658.82 
PY  - 1991///
CY  - [S.N] : 
PB  - IRWIN ، 
KW  - ADVERTISING
KW  - MARKETING
KW  - MARKETING - MANAGEMENT
ER  -