TY  - BOOK
AU  - CERTO,SAMUEL C.
AU  - PETER,PAUL
TI  - STRATEGIC MANAGEMENT: CONCEPTS AND APPLICATIONS / 
U1  - 658.4012 
PY  - 1994///
CY  - [S.N] : 
PB  - IRWIN ، 
KW  - MANAGEMENT
KW  - STRATEGIC PLANNING
KW  - MARKETING
ER  -