TY  - BOOK
AU  - CRAVENS,DAVID W
TI  - STRATEGIC MARKETING / 
U1  - 658.8 
PY  - 1997///
CY  - [S.N] : 
PB  - IRWIN ، 
KW  - MARKETING - DECISION MARKETING
KW  - MARKETING
KW  - MARKETING - MANAGEMENT
ER  -