TY  - BOOK
AU  - ATKINSON,JOHN
AU  - WILSON,IAN
TI  - STRATEGIC MARKETING: CASES, CONCEPTS & CHALLENGES / 
U1  - 658.8 
PY  - 1996///
CY  - [S.N] : 
PB  - HARPER COLLINS COLLEGE PUBLISBERS ، 
KW  - CASE STUDIES
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING - MANAGEMENT
ER  -