@book{13889,
	author = {GLYNN, WILLIAM J and BARNES, JAMES G},
	title = {UNDERSTANDING SERVICES MANAGEMENT: INTERGRATING MARKETING ORGANIZATIONAL BEHAVIOUR OPERATIONS AND HUMAN RESOURCE MANAGEMENT / },
	publisher = {JOHN WILEY AND SONS. INC ، },
	year = {1995},
	address = {[S.N] : }
}