TY  - BOOK
AU  - GLYNN,WILLIAM J
AU  - BARNES,JAMES G
TI  - UNDERSTANDING SERVICES MANAGEMENT: INTERGRATING MARKETING ORGANIZATIONAL BEHAVIOUR OPERATIONS AND HUMAN RESOURCE MANAGEMENT / 
U1  - 658.802 
PY  - 1995///
CY  - [S.N] : 
PB  - JOHN WILEY AND SONS. INC ، 
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING - MANAGEMENT
KW  - ORGANIZATIONAL MANAGEMENT
ER  -