TY  - BOOK
AU  - PRODUCTION MANAGEMENT
TI  - PERSPECTIVE ON MARKETING MANAGEMENT Vol:3 / 
U1  - 658.8 
PY  - 1993///
CY  - [S.N] : 
PB  - JOHN WILEY AND SONS. INC ، 
KW  - MARKETING
KW  - STRATEGY
ER  -