ASSAEL, HENRY <br/><br/>
MARKETING PRINCIPLES /  
ASSAEL, HENRY 
 - [S.N] :   HARCOURT BRACE & COMPANY,PUBLISHERS ،   1993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>NEW PRODUCTS<br/>MARKETING - MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>380.1  / A M