TY  - BOOK
AU  - ASSAEL,HENRY
TI  - MARKETING PRINCIPLES / 
U1  - 380.1 
PY  - 1993///
CY  - [S.N] : 
PB  - HARCOURT BRACE & COMPANY,PUBLISHERS ، 
KW  - MARKETING
KW  - NEW PRODUCTS
KW  - MARKETING - MANAGEMENT
ER  -