WILEMAN, ANDREW <br/><br/>
RETIAL POWER PLAYS FROM TRADING TO BRAND LEADERSHIP STRATEGIES FOR BUILDING RETAIL BRAND VALUE /  
WILEMAN, ANDREW 
 - [S.N] :   MACMLLAN PUBLISHING COMPANY ،   1997 
 - 280 P 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>RETAIL - TRADE<br/>MARKETING - MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.87  / W R