TY  - BOOK
AU  - WILEMAN,ANDREW
AU  - JARY,MICHAEL
TI  - RETIAL POWER PLAYS FROM TRADING TO BRAND LEADERSHIP STRATEGIES FOR BUILDING RETAIL BRAND VALUE / 
U1  - 658.87 
PY  - 1997///
CY  - [S.N] : 
PB  - MACMLLAN PUBLISHING COMPANY ، 
KW  - MANAGEMENT
KW  - RETAIL - TRADE
KW  - MARKETING - MANAGEMENT
ER  -