TY  - BOOK
AU  - PRIDE,WILLION  M
AU  - FRRELL,O C
TI  - MARKETING: COMCEPTS AND STRATEGIES / 
U1  - 380.1 
PY  - 1993///
CY  - [S.N] : 
PB  - HOUGHTON MIFFLIN COMPANY ، 
KW  - PRICES
KW  - MARKETING
KW  - SALES PROMOTION
KW  - NEW PRODUCTS
ER  -