TY - BOOK AU - LEHMANN,DONALS R. AU - WINER,RUSSELL S. TI - ANALYSIS FOR MARKETING PLANNING, 2ND ES / U1 - 658.802 PY - 1991/// CY - [S.N] : PB - RICHAOD . IRWIN, INC ، KW - UNITED STATES KW - MANAGEMENT KW - MARKETING ER -