WHEELWRIGHT, STEVEN C. MANAGING NEW PRODUCT AND PROCESS DEVELOPMET: TEXT AND CASES / WHEELWRIGHT, STEVEN C. - [S.N] : THE FREE PRESS ، 1993 - 896 P Subjects--Topical Terms: CASE STUDIESMANAGEMENTPRODUCT - MANAGEMENTNEW PRODUCTSPRODUCTS PLANNING Dewey Class. No.: 658.575 / C M