TY  - BOOK
AU  - DAVID,FRED R.
TI  - STRATEGIC MANAGEMENT , 4TH ed / 
U1  - 658.4012 
PY  - 1993///
CY  - [S.N] : 
PB  - MACMILLAN PUBLBISHING COMPANY ، 
KW  - CASE STUDIES
KW  - STRATEGIC PLANNING
ER  -