TY  - BOOK
AU  - DOYLE,PETER
TI  - MARKETING MANAGEMENT AMD STRATEGY / 
U1  - 658.8 
PY  - 1994///
CY  - [S.N] : 
PB  - PRENTICE HALL ، 
KW  - MANAGEMENT
KW  - BUSINESS
KW  - MARKETING
ER  -