TY  - BOOK
AU  - HISRICH,ROBERT D.
AU  - PETERS,MICHAIL P.
TI  - MARKETING DECISIONS FOR NEW AND MATURE PRODUCTS / 
U1  - 658.802 
PY  - 1991///
CY  - [S.N] : 
PB  - MACMILLAN PUBLISHING COMPANY ، 
KW  - PRODUCT - MANAGEMENT
KW  - NEW PRODUCTS
ER  -