TY  - BOOK
AU  - PALMER,ADRIAN
TI  - PRINCIPLES OF SERVICES MARKETING / 
U1  - 658.8 
PY  - 1994///
CY  - [S.N] : 
PB  - MC GRAW - HILL ، 
KW  - MANAGEMENT
KW  - MARKETING
KW  - SERVICE INDUSTRIES
ER  -