BELECH, GEORGE E. <br/><br/>
INTRODUCTION TO ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE /  
BELECH, GEORGE E. 
 - [S.N] :   I RWIN ،   1993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>SALES PROMOTION<br/>COMMUNICATION IN MARKETING
<br/><br/><label>Dewey Class. No.: </label>659.1  / B I