TY  - BOOK
AU  - BELECH,GEORGE E.
AU  - BELECH,MICHAEL A.
TI  - INTRODUCTION TO ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / 
U1  - 659.1 
PY  - 1993///
CY  - [S.N] : 
PB  - I RWIN ، 
KW  - ADVERTISING
KW  - SALES PROMOTION
KW  - COMMUNICATION IN MARKETING
ER  -