TY - BOOK AU - KAMBIL,AJIT AU - HECK,ERIC VAN TI - MAKING MARKETS / SN - 1578516587 U1 - 658..8 PY - 2002/// CY - نيويورك : PB - HARVARD BUSINESS REVIEW ، KW - MARKETING KW - MARKETING - COMMUNICATION KW - ELECTRONIC COMMERCE ER -