TY  - BOOK
AU  - JAIN,D.K
AU  - KOLTER,PHILIP
SN  - 1578516005
U1  - 658.8 
PY  - 2002///
CY  - ÙÙÙÙÙØ±Ù : 
PB  - HARVARD BUSINESS REVIEW Ø 
KW  - MARKETING
KW  - MARKETING - MANAGEMENT
KW  - TELEMARKETING
ER  -