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MARKETING MANAGEMENT / KOLTER, PHILIP by

KOLTER, PHILIP

Edition: ELEVEN

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: نيويورك : PRENTICE HALL

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.8\K M.

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JAIN, D.K
KOLTER, PHILIP

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: نيويورك : HARVARD BUSINESS REVIEW ، 2002

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.8\K M.

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BUSINESS MARKETING STRATEGY: CASES CONCEPTS AND APPLICATIONS / SHAPIRO, BENSON P. by

SHAPIRO, BENSON P
RANGAN, KASTURI
MORIARTY, ROWLAND T

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : IRWIN ، 1995

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.802\S B.

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BUSINESS MARKETING STRATEGY: CONCEPTS AND APPLICATIONS / SHAPIRO, BENSON P. by

SHAPIRO, BENSON P
RANGAN, KASTURI
MORIARTY, ROWLAND T

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : IRWIN ، 1995

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.802\R B.

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PROMOTIONAL STRATEGY: MANAGING THE MARKETING COMMUNICATIONS PROCESS / ENGEL, JAMES F. by

ENGEL, JAMES F
WARSHAW, MARTIN R
KINNEAR, THOMAS

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : IRWIN ، 1991

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.82\E P.

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STRATEGIC MARKETING / CRAVENS, DAVID W by

CRAVENS, DAVID W

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : IRWIN ، 1997

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.8\C S.

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STRATEGIC MARKETING: CASES, CONCEPTS & CHALLENGES / ATKINSON, JOHN by

ATKINSON, JOHN
WILSON, IAN

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : HARPER COLLINS COLLEGE PUBLISBERS ، 1996

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.8\A S.

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MARKETING STRATEGY: PLANNING AND IMPLEMENTATION / BOYD, HARPER by

BOYD, HARPER
WALKER, OUVILLE C
LARRECHE, JEAN CLAUDE

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : IRWIN ، 1995

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.802\W M.

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UNDERSTANDING SERVICES MANAGEMENT: INTERGRATING MARKETING ORGANIZATIONAL BEHAVIOUR OPERATIONS AND HUMAN RESOURCE MANAGEMENT / GLYNN, WILLIAM J by

GLYNN, WILLIAM J
BARNES, JAMES G

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : JOHN WILEY AND SONS. INC ، 1995

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.802\G U.

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10.

COLLABORATING TO COMPETE: USING STRATEGIC ALLIANCES AND ACQUISITIONS IN THE GLOBAL MARKET PLACE / LACKMAR, JANET by

LACKMAR, JANET

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : Macmillan Publishing Company ، 1993

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.16\B C.

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11.

MARKETING PRINCIPLES / ASSAEL, HENRY by

ASSAEL, HENRY

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : HARCOURT BRACE & COMPANY,PUBLISHERS ، 1993

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 380.1\A M.

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12.

RETIAL POWER PLAYS FROM TRADING TO BRAND LEADERSHIP STRATEGIES FOR BUILDING RETAIL BRAND VALUE / WILEMAN, ANDREW by

WILEMAN, ANDREW
JARY, MICHAEL

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : MACMLLAN PUBLISHING COMPANY ، 1997

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.87\W R.

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13.

PRINCIPLES OF MACRECONOMICS, 5th ed / RUFFIN, ROY J. by

RUFFIN, ROY J
GREGORY, POUL R

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : HARPER COLLINS COLLEGE PUBLISBERS ، 1992

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 339\R P.

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14.

COLLABORATING TO COMPETE: USING STRATEGIC ALLIANCES AND ACQUISITIONS IN THE GLOBAL MARKET PLACE / LACKMAR, JANET by

LACKMAR, JANET

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : ABT AKVERT SKIRA S.A ، 1993

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.16\B C.

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15.

PERSPECTIVES ON MARKETING MANUFACTURING V.3 / BAKER, MICHEL by

BAKER, MICHEL

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : JOHN WILEY AND SONS. INC ، 1993

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.8\B P.

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16.

MARKETING MANAGEMENT / CACHIN,FRANCOISE by

CACHIN,FRANCOISE
PACHECO , AVIER

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : MACMILLAN PUBLISHING COMPANY ، 1993

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.8\M M.

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17.

MARKETING MANAGEMENT / IENAGA, SABURO by

IENAGA, SABURO
DACIE, JOHN

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : MACMILLAN PUBLISHING COMPANY ، 1993

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.8\M M.

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18.

FAST TRACK MARKETING: IMPLEMENTING INNOVATIVE TACTICS IN THE GOLBAL MARKET PACE / HATHAWAY BATES, JOHEN by

HATHAWAY BATES, JOHEN

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [S.N] : VAN NOSTRAND REINHOLD ، 1993

Availability: Items available for loan: مكتبة القاهرة الكبرى (1)Call number: 658.802\H F.

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