| 000 | 00564nam a2200205Ia 4500 | ||
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| 003 | GCL | ||
| 008 | 140319s9999 xx 000 0 eng d | ||
| 040 |
_aGCL / _cGCL |
||
| 082 | 0 | 4 |
_a658.82 _bE P |
| 100 | 1 | _aENGEL, JAMES F. | |
| 245 | 1 | 0 |
_aPROMOTIONAL STRATEGY: MANAGING THE MARKETING COMMUNICATIONS PROCESS / _cENGEL, JAMES F. |
| 700 | 1 | _aWARSHAW, MARTIN R. | |
| 700 | 1 | _aKINNEAR, THOMAS | |
| 260 |
_a[S.N] : _bIRWIN ، _c1991 |
||
| 300 | _a624 P | ||
| 650 | 0 | 4 | _aADVERTISING |
| 650 | 0 | 4 | _aMARKETING |
| 650 | 0 | 4 | _aMARKETING - MANAGEMENT |
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_2ddc _cBK |
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| 999 |
_c11818 _d11818 |
||