000 00580nam a2200193Ia 4500
003 GCL
008 140319s9999 xx 000 0 eng d
040 _aGCL /
_cGCL
082 0 4 _a658.87
_bW R
100 1 _aWILEMAN, ANDREW
245 1 0 _aRETIAL POWER PLAYS FROM TRADING TO BRAND LEADERSHIP STRATEGIES FOR BUILDING RETAIL BRAND VALUE /
_cWILEMAN, ANDREW
700 1 _aJARY, MICHAEL
260 _a[S.N] :
_bMACMLLAN PUBLISHING COMPANY ،
_c1997
300 _a280 P
650 0 4 _aMANAGEMENT
650 0 4 _aRETAIL - TRADE
650 0 4 _aMARKETING - MANAGEMENT
942 _2ddc
_cBK
999 _c16176
_d16176