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| 003 | GCL | ||
| 008 | 140319s9999 xx 000 0 eng d | ||
| 040 |
_aGCL / _cGCL |
||
| 082 | 0 | 4 |
_a659.1 _bB I |
| 100 | 1 | _aBELECH, GEORGE E. | |
| 245 | 1 | 0 |
_aINTRODUCTION TO ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / _cBELECH, GEORGE E. |
| 700 | 1 | _aBELECH, MICHAEL A. | |
| 260 |
_a[S.N] : _bI RWIN ، _c1993 |
||
| 650 | 0 | 4 | _aADVERTISING |
| 650 | 0 | 4 | _aSALES PROMOTION |
| 650 | 0 | 4 | _aCOMMUNICATION IN MARKETING |
| 942 |
_2ddc _cBK |
||
| 999 |
_c25227 _d25227 |
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